JUST WHO IS CORPORATE RENEGADE?
If you’ve spent time on our home page, then you likely already know what we do. We help our clients stand out and get noticed. But what does that really mean? What do we really believe in?
We’re a small, hard working team who’s sick and tired of the status quo. We believe that playing by the rules is a losing endeavor. We don’t believe in politics, paying your dues, or waiting your turn. We believe that being successful in business is two pronged: You must deliver an amazing product and experience for your clients that delivers what it promises to AND your ability to truly connect with your ideal clients isn’t just about what you do, but why you do it.
Nothing pisses us off more than boring businesses. We hate seeing great companies who do good in the world close their doors because they don’t share their why in a powerful way. It’s why we don’t just focus on the actual work that you do, but the reasons you do it. It’s how we help our clients get clarity on what they stand for and then give them the proverbial bullhorn to shout it from the rooftops. It creates a market-to-message match and it means way more money for your business.
Founder and Chief Renegade Officer
What I can’t live without: My Bose-in-ear noise canceling headphones. Hey, when you live on the phone, you need to drown out the nonsense.
After 12 years of writing television commercials, print campaigns and websites for national clients such as 1-800-Collect (the ones with Mr. T!), Volvo, Subaru, Dove, Campbell’s and Viagra, I started Corporate Renegade in 2010 out of my spare bedroom in Brooklyn. My goal was simple: to work with clients committed to making a difference in the world stand out by refusing to look, sound and talk like everyone else. It’s five years later and while the team has grown and we’ve migrated to Western Massachusetts the mission hasn’t changed, save for one small addition: Teaching my son Nate (affectionately called “Nate Dogg”) that you should never have to compromise who you are to get what you want in this life.
What I can’t live without: Sunglasses because the future’s so bright. ;)
I’ve always been an entrepreneur. My senior year of college I won $10,000 at my university’s (UMass) “Innovation Challenge” for business plans and with it my first company was born. I’ve really only ever known small business and that experience has taught me the importance of being unique, valuable, authentic, and disruptive. I love helping entrepreneurs and business owners that are doing awesome things create the company that they envision. It takes a tremendous amount of grit, passion, talent and willpower to build a successful business and I admire those who do it. I take great pride in that creation: the building of a business, both that of Corporate Renegade and those of our clients.